Why a Facebook page is not enough for your business

If your customers already follow you and you post regularly, Facebook is worth having.

Recommendations in local groups, photos of finished jobs, quick updates — all useful. This is not an argument against social media. It is an argument against treating a Facebook page as your only home on the internet.

Your Facebook page runs on Meta's terms, algorithm and uptime — not yours.

Reach drops unless you post often or pay to boost. Features change. Accounts get locked over mistaken flags. Groups go quiet. A business that lives only on Facebook lives in rented space with no front door it owns.

Word of mouth sends people to Google, not straight to your Messenger.

They want to see services, areas covered, proof of work and a phone number — without logging in, without installing an app, and without scrolling a feed to 2019. If what they find is a thin page or nothing at all, they pick someone who looks more established.

When someone types "plumber near me" or asks an AI assistant for a local recommendation, the answers come from websites Google can read and trust — structured pages with clear services and contact details. A Facebook URL might appear somewhere in the results, but it is not a substitute for a site built to be found for the jobs you do.

Customers use whatever you put online to decide whether you are worth calling.

A proper website is not vanity — it is a filter. Some people will call anyway from a recommendation. Others will compare three names and drop the one with no site, or only a dead-looking page. You do not need a huge one; you need a clear one.

Use Facebook for community and photos. Use a website for being found and being chosen.

£50 per month covers a site that does the job Facebook cannot: pages for each service you offer, your number on every screen, and something that shows up when strangers search. Keep posting on social — but give people a proper place to land when they look you up.