What a {trade} website needs to get phone calls

When someone needs a {trade}, they type the job into Google — not your business name.

They're searching for the job, not for your business name. If nothing on your site is about that job, you're not in the running. A {trade} website that only says "Welcome to our company" without naming the jobs you do will not rank and will not convince. so your site gets a page for each job you do.

Homepage

Say what you do, where you work and how to contact you in the first screen. A visitor on a phone should not have to scroll to find a number or a contact button.

A page per service

Boiler install, bathroom refit, emergency call-out — whatever your {trade} actually offers. Each page targets the search someone types when they need that job. One generic "services" paragraph is not enough.

About

A real person, a real face, how long you have been doing it. Word of mouth sends people to your site to check you are legitimate. A blank about page wastes that moment.

Contact

Phone number, form, area you cover. Repeat the number in the footer on every page — people should never hunt for it.

Photos of finished jobs beat any amount of marketing adjectives.

Before-and-after shots, van on site, tidy finish — whatever is normal in your trade. Stock photos of models in hard hats are worse than none: people spot them, and then they wonder what you are hiding. Upload new photos when you can; a site that never changes looks dormant.

Most {trade} enquiries start on a phone, often on a weak signal.

If the site is slow, broken on mobile or hides the phone number behind a menu, they call the next name on the list. "Mobile-friendly" is not a nice extra — it is where your customers are.

Name the towns and areas you cover — naturally, in sentences, not as a keyword list. Mention the kind of work typical in your patch: Victorian terraces, new builds, rural farms — whatever is true for your {trade} locally. Generic UK-wide copy ranks nowhere and convinces nobody.

A blog, a chatbot and a booking system can wait. A clear site with your number on it cannot.

Other kinds of page - a gallery, a blog, an areas-covered page; New features - booking, payments, an online shop — all quotable if you need them later. What you need first is what people nearby are searching for what you do. your website should help them choose you - not send them to a competitor.